New Research — 2026

Operationalizing ARR

Creating a Defensible Baseline for AI ROI in Go-to-Market

Connect your ARR record to full go-to-market history in one governed data environment. What that unlocks — starting with hard-dollar AI ROI your board can actually defend.

What's inside

  • Why most ARR records can't support AI ROI measurement — and what's missing
  • How to build a governed baseline that joins revenue, motion, and outcome data
  • The GTM signals hiding in your ARR record — and how to activate them
  • A framework for calculating hard-dollar AI ROI from first principles
  • What PE-backed finance teams are doing differently right now
$20M+missed ARR
identified
$6B+ARR under
management
120+ hrsmonthly manual
work eliminated

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